Kseniia Afrikantova Product Design Lead

Hands-on Product Design Lead with engineering background and passion in automation

My products are used worldwide, from the Baltics and Czechia to Uruguay and Japan, by Rakuten, Vodafone, Ubisoft and top auto dealers and retailers in the Baltics. 

15 years in product design, leading teams since 2019. Fluent in OSS, BSS, APR, as well as the language developers use.

From business need to polished solution — documented, delivered, with real people in view.

Design teams that work in sync, not just draw pictures. I care for existing ones and build new ones.

AI where it saves time: sketching, unmoderated testing, design systems, localisation. 

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Selected cases

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Partner Portal · B2B2C · Banking

Turning a one-off credit tool into a partner's daily routine

+15%more contracts created by partners
~40 hsaved for the partner support team across company offices
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CSRD · Netcracker · Telecom customer care

From paper notes to auto-logged calls

A desktop for operators with high turnover, where training time mattered as much as speed.

5+telco integrations
↓1.5 hours/dayafter-call work per support specialist
↓378k € yearexpenses for 1st line of support
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“Could you make this pretty?” “What problem are we solving?”
Design leadership · Team of 5

Moving design from a service department to a product function

Workshops, negotiation and visible wins brought design into planning.

~30%less time per feature↑46%ENPS increase
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Earlier work